Many businesses jump on the bandwagon when it comes to trends without knowing what it entails, and blogging is one area that can turn web visitors off your site. If you don’t have the time, dedication or talent to maintain a blog, then it’s best that you don’t start one just because everyone else is.
Bad blogs:
- Are dull, repetitive or read like an advertisement for your business;
- Don’t add value to existing news or information;
- Are inaccurate, present extreme views or border on defamatory;
- Use incorrect spelling, grammar or punctuation;
- Appear abandoned or infrequently updated.
