Haast is a reg-tech startup from Australia that leverages Artificial Intelligence to automate the legal and compliance review of marketing assets. It acts as an “always-on” compliance officer, ensuring content adheres to external regulations and internal brand rules.
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Core Technology: The “Compliance Firewall”
The platform is designed to streamline the manual legal review process in highly regulated industries by employing multi-modal analysis. It can analyze text, images, and video to detect compliance issues like missing disclaimers, non-compliant imagery, or risky claims in a video script.
Enforcement-Aware AI
The system is trained on real regulatory actions and the company’s risk appetite, learning from historical edits to reduce false positives over time.
End-to-End Coverage
- Pre-Publish: Integrates with workflow tools to flag compliance issues during the creative process.
- Post-Publish: Continuously monitors live websites and social media to identify non-compliant legacy content.
Company Profile
Founded by Jason Watling, Kunal Vankadara, and Liam King, with backgrounds in legal, strategy, and AI engineering, Haast is headquartered in Sydney and Canberra, Australia. The company has raised approximately $6M AUD in Seed funding led by AirTree Ventures, with backing from Defy.vc and Aura Ventures.
Key Customers
Haast‘s key customers include Telstra, Zurich, Aviva, Mate, and Future Super.
Key Use Cases
- Accelerated Approvals: Reduces legal review time by up to 80% for marketing teams in Finance or Telco.
- Greenwashing Detection: Ensures sustainability claims are compliant with regulatory crackdowns.
- Legacy Audits: Scans websites to find outdated content and regulatory language.
Why It Matters
As the volume of marketing assets increases, Haast addresses the ‘risk gap’ by automating compliance review, enabling regulated companies to market at the speed of e-commerce.
