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Telstra has announced a new range of mobile plans that don’t require long-term commitment.

Pure Profile recently conducted a survey of 1,250 people (aged 18 and over), on behalf of Telstra, which revealed that eight out of ten Australians prefer not to be tied into a long-term contract with their mobile phone provider.

Telstra’s Chief Customer Officer, Gordon Ballantyne, said the new Telstra No Lock-In Plans is their way of responding to  the demands of millions of customers who said they wanted the power to use their mobile phone on their own terms.

“We’ve listened to our customers and for many, having flexibility is what’s most important. It’s about giving our customers more choice without them having to commit for the long-term,” he said.

“Over the past few years, more than three million Australians have chosen Telstra as their mobile provider. Telstra No Lock-In Plans give customers who are still considering a switch to Telstra the flexibility to test the network for themselves, without being tied into a long-term contract.”

Telstra’s research also revealed customers were most attracted to the the certainty that they can change plans if their budget changes, as well as the flexibility of not being tied down by a long-term contract.

“We also know some of our customers like the phones they already have – either not seeing the need to upgrade or perhaps holding out for a smartphone that hasn’t been released yet – so our new Telstra No Lock-In Plans cater for such needs.”

Here are the key findings of the research:

Eight out of ten Australians would prefer not to be tied into a long-term contract with their mobile phone provider, with interest peaking among 25-34 year olds (89 percent).

  • Men are more likely than women to consider a plan with no long-term contract (85 percent versus 80 percent).
  • Australians aged over 65 years were least interested in a plan with no long-term contract (70 percent versus 89 percent of 25-34 year olds).

The top three things customers are most attracted to are:

The extra certainty that they can reconsider their plan on a month-to-month basis if their budget changes (35 percent).

  • Better budget control rated higher among people aged 18-24 year olds (43 percent) versus those aged 55 and over (27 percent).
  • The option of bringing their existing eligible mobile phone and not having to purchase a new one (31 percent).
  • People aged 45 years and over were most likely to prefer a no long-term contract option because they already had a mobile phone they liked and didn’t feel they needed a new one (42 percent versus only 16 percent of 18-24 year olds).

Flexibility that comes when you’re not committed to a long-term contract (24 percent).

  • This was highest among 45-54 year olds (29 percent), followed by 35-44 year olds (26 percent) and 18-24 year olds (25 percent).


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Tasnuva Bindi

Tasnuva Bindi

Tas is a journalist at Dynamic Business. She has a passion for visual and performance arts, feminist politics, and animal rights. In her spare time she likes to paint, write poetry, and read courtroom drama novels.

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