Barra Core, a new GPS tracking tool, makes it easier for Australian small businesses to manage their inventory.
Australian SMEs now have access to cutting-edge asset tracking technology with the launch of Digital Matter’s new Barra Core tracker. This cost-effective solution is designed to help businesses streamline their operations, prevent inventory losses, and increase efficiency.
The Barra Core, priced under $60 per tracker, offers both indoor and outdoor tracking, allowing businesses to monitor valuable items such as machinery, tools, rental equipment, and pallets. According to Digital Matter’s CEO Ken Everett, the device enables SMEs to manage their assets with the same precision as industry giants like Amazon, but at a fraction of the cost.
“Whether it be keeping tabs on machines, tools, rental equipment or pallets, we want Australian SME owners to get more value out of the items that matter to them,” says Ken Everett, CEO of Digital Matter. “Our new Barra range empowers businesses to be able to operate with the efficiency and accuracy of industry giants like Amazon, but at a fraction of the cost,” he says.
The device costs less than $60 per tracker, is built to last more than 10 years on just two AA batteries, is waterproof and is specifically designed to weather rugged conditions. “The device also allows for seamless tracking for stock that will be both inside and outside, which provides a great solution for businesses who store products on the road and in warehouses.” When in urban areas the Barra Core uses existing wi-fi access point information to determine its location, and falls back to cell tower location data when no wi-fi networks are around. It’s the easiest DIY tracking solution on the market and can keep tabs on items from within 5-10m of its location, including when indoors”
Beyond tracking, the Barra Core also has tamper detection, can sense how many hours equipment has been running and can be switched to recovery mode in case of theft.
It can also detect if an item has been dropped or manhandled during transit.
“We’ve already seen this technology embraced by larger companies, but we could see that there was a gap in the market for small and medium sized businesses who have products of value that they need to track,” said Everett. The Barra Core gives them that option but at a more economical price point and still enables them to manage their assets effectively.”
Digital Matter are pioneers in battery-powered asset tracking with more than 3 million devices designed and manufactured and sold in more than 130 countries around the world. “Our goal is to provide cost-effective tracking solutions that empower smaller companies to operate with the same level of efficiency and precision as larger corporations, ultimately helping them achieve greater success and growth,” says Mr Everett. “A huge problem for Australian business owners is keeping tabs on inventory and this is an easy to use and DIY solution we believe will be a game changer.”
For a limited time, registered Australian businesses looking to track at least 20 assets can trial the Barra Core for free for 3 months. For more information visit https://www.digitalmatter.com/barra-core-trial/
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