Home topics start-up-entrepreneur Starting Startup Women In Business Starting The start-up’s secret to funding growth Lorna Brett September 29, 2012 DIGIVIZER was the first business to bring social prospect discovery software to market in Australia, and as a result, is experiencing significant growth . Here, co-founder Emma Lo Russo looks at the pitfalls of growing quickly and offers advice for how start-ups can fund this. Emma Lo Russo launched DIGIVIZER two years ago, to help businesses better understand customers by allowing them to connect their database with the social web. Capitalising on a trend toward social media and a need for businesses to do more on a smaller budget, Lo Russo and co-founder Clinton Larson built DIGIVIZER’s social prospect discovery software –the first to market in Australia. The technology supplies users with enriched customer profiles, which consider a customer’s behaviours, interests and influence, drawn from publicly available information on the social web – allowing them to provide better service and more targeted offerings. The software also delivers actionable leads and valuable customer insights. “We offer a real ‘individual customer’ view in real time and feed those insights into an organisation’s CRM. The real-time nature of the social web, together with DIGIVIZER, allows us to get the right message to the right person at the right time,” Lo Russo told Dynamic Business. And the start-up has attracted the attention of some big names – including Telstra, NAB, Optus and IKEA – to name just a few. Lo Russo credits these important