Home topics start-up-entrepreneur The Brosa founding team: David Wei, Ivan Lim and Richard Li Funding | Investment Startup Funding | Investment Brosa raises $5m to disrupt furniture industry James Harkness October 25, 2017 Having raised $5 million in Series B funding, this week, digital-native retailer Brosa is setting its sights on becoming a dominant omnichannel furniture brand. In addition to securing additional capital from Series A investor AirTree Ventures, Brosa welcomed Bailador Technology and BMY Group as new investors. Since its$2 million Series A funding round in 2015, order volume from Brosa’s customers has increased ten-fold and its workforce has ballooned from 25 FTE employees to 70. Brosa CEO Ivan Lim, who launched the Melbourne-based startup with co-founders David Wei and Richard Li in 2014, spoke with Dynamic Business about his plans to disrupt a $13 billion furniture industry. Meanwhile, David Kirk, Managing Partner at Bailador technology, provided comment on what attracted the VC fund to Brosa. DB: What is the elevator pitch and origin story for Brosa? Lim: Brosa is a disruptive furniture brand transforming the way people purchase unique designer pieces for the home. Due to its vertically-integrated model and digital first approach, Brosa – unlike most other retailers – manages and controls the entire supply chain from design to delivery, using powerful technology to create an effortless experience for customers. The idea for Brosa was born out of the realisation that people who ‘graduate’ from IKEA, but don’t have $15k to spend on sofa, have very few