Home topics small-business-resources sales-and-marketing Marketing Marketing Top Tips for Great Logos Guest Author April 22, 2008 A logo serves as the personality and opening statement made to the public by an organization. Logos can be seen on business cards, billboards, in print, online and everywhere in between. Many well known organisations, especially those inside the convenience store industry, have memorable logos—think about the unique Circle K logo, the green, orange and white 7 Eleven, and the separated red and white “S” for Speedway. All are memorable as the symbol of the company they represent. With just an image we can associate a company and brand promise without ever seeing a written description or company name. While oftentimes a tagline is common, when a logo has enough power, it’s not necessary. That’s why these companies are clear leaders in the industry. It is important to realize the power of a unique and effective logo and what it can accomplish for your convenience store’s identity. There’s a reason why the provided examples are the leaders in this space. They have built that trust over decades with the customer, and each logo imparts a certain response. But no matter the size of the organisation, a logo is the symbol of an organisation and an effective one is a visual icon that reinforces a company’s mission and identity. The following tips will explain how to design a logo that will remain constant on the mind of its viewers. Express your organisation’s personality: Your logo