Home topics small-business-resources sales-and-advertising Sales and advertising Sales and advertising Who, what, where and why: key questions every business should answer on their website Guest Author May 15, 2017 In terms of return-on-investment, a website for your business is the most cost-effective marketing tool that you will ever have. You should think of your website as a storefront or a public-facing office. Just as with a storefront or a business office, many who come in will look for basic information – what your business does, what kind of stuff you sell, what kind of personality your business seems to have, how it can help them with specific needs that they have, how long you’ve been in business, what your successes have been and how they can reach you on the phone. It’s no different with your website. If you’re looking to build a website for your company, you need to look to create an experience that will satisfy visitors just the way a storefront that you design would delight visitors. Your website will need to be informative If a retail store that you design will have a banner or small display somewhere with the story of the business written down in an entertaining style, your website should have it too, under About Us. If you get to see a little sign out front with business hours and contact information stated, there’s no reason why your website shouldn’t have that, in a place that’s just as easy to find. If you