Hungry for information: How blockchain can build trust in food supply chains
By Deborah Barta · 15 October 2020 · Small Business
By Deborah Barta · 15 October 2020 · Small Business
Belief-driven buyers are on the rise, but can you trust the food you eat? Discover how blockchain is revolutionizing the industry and changing the game for small businesses.
We live in an age of belief-driven buyers. Increasingly, consumers worldwide are making purchase decisions based on the impact they have on the world and on their health, and are seeking help in making sustainable choices, according to Nielsen’s 2018 report, “The Evolution of the Sustainability Mindset.” And yet that belief is tested every day — from reports of […]