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Unless you have developed a product or service to meet a niche directly, it can be hard to understand why consumers buy your product.

The first step is to understand what benefits they may want from your product or service. Many businesses do not do this; they simply tout the specifications of the product or service and expect the customer to match their need with your offering.

True selling is about identifying the customer with the need or desire for your product and showing them how your product matches what they’re after. If other factors, such as price and availability, align it needn’t be a hard sell.

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