Foster’s signs wine export deal with US distributor

Foster’s Group Limited (Foster’s) has signed long-term distribution agreements with Southern Wine & Spirits in three of the largest U.S. markets, with the new contracts effective July 1st.

Fosters WinesSouthern Wine & Spirits will gain the exclusive rights to sell Foster’s global portfolio of wines in California, Florida and Illinois. Southern currently distributes Foster’s wines in each of these states but has shared the portfolio with other distributors and Foster’s own self-distribution.

“We look forward to continuing our strong partnership with Southern under these new agreements which will deliver superior performance in each of these key states,” said Foster’s Americas Managing Director Stephen Brauer.

“We are truly honoured and thrilled to be Foster’s exclusive distributor partner in the critical markets of California, Florida and Illinois going forward,” said Wayne Chaplin, President & Chief Operating Officer of Southern Wine & Spirits of America. “We look forward to partnering with Foster’s to realize their Route-to-Market goals of sustainable brand growth, in-market execution and portfolio premiumisation,” added Chaplin.

Foster’s earlier this month launched a new line of wines from WA’s Margaret River wine region crafted by the hands of the Devil’s Lair winemaking team, comes a new range of distinctive, vibrant and foodfriendly wines named Dance With The Devil.

The range consists of two blends: the 2010 Dance With The Devil Sauvignon Blanc Chenin Blanc and the 2009 Dance With The Devil Shiraz Tempranillo.

“We crafted these wines for those enthusiasts who are familiar with wine and know what they like but are looking to explore something different. It was a really exciting project to work on as they’re looking for interesting varieties and unique blends from premium and more alluring regions”, says Oliver Crawford, Chief Winemaker for Foster’s brand Devil’s Lair.

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