Export case study: Darren Alexander and Rex Hesline on Autech Software & Design

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.

Darren Alexander and Rex Hesline on Autech Software & Design

Exporting since: 1995

Key markets: US, Canada.

Founded by Darren Alexander and Rex Hesline, Autech has shipped more than 300,000 copies of visualisation software to more than 50 clients during their 12 years in the export market. Of the 14 countries they export to, the US is their main market.

The design house focuses on developing and distributing software to the global paint manufacturing industry, so they can promote to their customers what a new colour or finish will look like before they buy.

Autech reasons that a clear international business plan and market strategy raised their export revenue to 85 percent. With a team of 14 employees, Autech has put considerable time and effort into first testing and selling in Australia, detailed market research, and customer service.

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