Word clouds are growing in popularity, according to Kate Tribe, CEO of Australia research firm Tribe Research.
A word cloud is a visual representation of keywords from a blog or website with the most-frequently-used words shown in larger font and the less frequently used words in a smaller font. The visual effect of the grouping appears like a cloud.
According to Tribe, word clouds are changing the way we communicate and she has noticed that requests for her online CloudMaker tool have taken off as companies are seeing new ways to use them outside of their traditional web application.
CloudMaker produces customisable word clouds to visualise word frequency from text, twitter, websites or built in mini surveys that can be tailored to specific research needs.
Word clouds are now being used as conversation starters in meetings and planning days, a quick ‘litmus test’ of views, monitoring the consistency of language used in communications and identifying customer groupings.
For more information, please visit Tribal Toolkit www.tribaltoolkit.com
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