Why appearing in AI search summaries doesn’t always help your business

By Yajush Gupta · 30 January 2026 · News

Why appearing in AI search summaries doesn’t always help your business

Don't assume AI visibility = success

Think appearing in AI search summaries guarantees business growth? Think again. Discover the shocking truth behind AI's impact on commercial success.

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Summary

Jason Morris from Profit Engine warns that appearing in AI summaries doesn't always translate to commercial success, with just 1% of users clicking through when AI answers their query.