Home topics news pexels News News Understanding AI search optimisation: What businesses need to know about visibility in 2026 Yajush Gupta January 12, 2026 Search visibility expert Aaron Conway explains how AI platforms are transforming business discovery and what companies need to know about adapting their strategies. What’s happening : AI-powered search platforms like ChatGPT, Gemini and Perplexity are changing how customers discover businesses. With AI traffic growing significantly and many searches ending without clicks to websites, traditional SEO strategies require adaptation. Why this matters : The shift from link-based to context-based search represents a fundamental change in digital marketing. Businesses that understand how AI platforms synthesize and present information can adapt their content strategies accordingly. When someone asks ChatGPT to recommend a product or service in your industry, understanding how that platform selects and presents information becomes increasingly important. With AI traffic experiencing substantial growth, learning how these systems work can help businesses adapt their digital strategies. According to Aaron Conway, Director at Ronin Management , a Singapore-based consultancy specialising in Generative Engine Optimization, this shift represents one of the most significant changes to digital marketing in years. The firm helps brands understand how to become visible on AI search platforms through advanced optimization techniques that build upon traditional SEO principles. “There’s a fundamental transformation in how people find information,” says Conway. “AI platforms are becoming the primary way decision-makers discover solutions.” Understanding AI search evolution The way people search for information has changed considerably. Instead of scrolling through