Australia’s SMBs now have access to PR solutions that combine professional expertise and a DIY attitude, with Tsuki launching a range of solutions this week.
Tsuki, a PR and marketing solutions company, has launched its Making Waves program that provides SMBs with access to the type of expertise they would receive in an agency partnership together with the sense that they can do it themselves. Taking up these solutions help businesses avoid associated ongoing costs.
Making Waves addresses the growing demand for expertise from an audience that values what PR can do for their business, according Managing Director of Tsuki Edweana Wenkart.
“The aim of the program is to provide SMBs with an accessible and relevant way forward to better understand what PR can do for their business.” said Ms Wenkart.
Making Waves upskills SMBs through a range of professional services including strategic planning, brand development, the art of storytelling, media relations, interview technique and community engagement.
The program is available as a one-day intensive workshop and one-month mentorship. At the end of the full day session, each SMB will have a PR plan that they can execute in-house. Ongoing advice and mentorship is available during the month following the workshop.
Tsuki has already begun working with businesses, such as casting company AT2 and performing arts agency Meissner Management, under the Making Waves banner.
Tsuki’s strong background in film and entertainment means that it really understand what SMBs need, says Director of Casting, AT2 Brad Hayden.
“Tsuki truly understand the complete landscape of PR/Marketing and media. Anytime with them will see you more educated and confident about how to harness this space,” said Mr Hayden.