The shopper who came back every week is now checking five stores

By Yajush Gupta · 10 April 2026 · News

The shopper who came back every week is now checking five stores

Shoppers Diversify Spending Across Multiple Retailers

Australian shoppers are breaking up with single-brand loyalty, but what does this mean for your favorite stores? Will you be shopping elsewhere next week?

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Summary

Two thirds of Australian shoppers are now spreading their spending across multiple retailers. Shopfully’s Brendan Straw says brands without a clear value offer risk losing them altogether.