Even the world’s most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.
Everybody makes branding mistakes. Early missteps in retrospect often are as big as the eventual names of some of the companies who made them – Google was originally called Back Rub, Pepsi-Cola was known as Brad’s Drink, and IBM started out as Computing Tabulating Recording Corporation, to name just a few.
And a company’s logo is just as tricky and as important as its name. Your logo is the most powerful and immediately identifiable part of your brand. Properly done, a logo instantly communicates and reflects your company’s personality. It also connects with your consumers. Done poorly, a logo can turn people off to your business and damage your reputation before you’ve had a chance to make your pitch.
But take heart, not everyone hits a homerun the first (or second or even third) time at the plate. Here are five iconic brands that did it their way, and then decided to do it another way.
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