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Right technology crucial for business survival in downturn

The economic downturn is the time when the right technology is crucially important for a small business’ survival and continued growth, according to Andrew Gorecki, managing director of retail information technology firm, Retail Directions.

Recent research has suggested that sales growth in retail sectors is expected to decline, resulting in companies looking to improve their efficiency and cut costs. It is for this reason, that businesses must choose the right technology in order to survive, says Gorecki.

“Retailers that shy away from good technology don’t realise the extent to which they are hindering the success of their business.”

According to Gorecki there are four essential requirements for businesses looking to ensure they have the right technology that will help them keep control and contain costs: reliability, architecture, functionality and low cost.

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Jessica Stanic

Jessica Stanic

Jessica has a background in both marketing and journalism and is dedicated to making the website the leading online resource for small to medium businesses with ambitions to grow.

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