I’m delighted to announce that we have appointed Red PR as the winning agency in our Small Agency, Big Ideas? competition.
We were blown away by Red’s ideas for the Dynamic Business magazine relaunch PR campaign, which showed an excellent understanding of our publication, its audience and the team behind it. While we can’t reveal what the winning pitch involved, we can say that the campaign will be largely stunts-based and will kick off early next year. That and the fact that we are all VERY excited about it!
Red’s pitch was one of nine we received after we appealed for small agencies with less than 20 employees to pitch for the magazine’s campaign in return for print advertising. As everyone’s banging on about the GFC, we saw it as a way of using a contra deal arrangement to highlight the work of a fellow small business; and small business is what our mag’s all about.
Contra deals are a pretty clever way of doing business when times are tough too, so everyone’s a winner! As the first to shout about it when I see examples of sloppy, lazy PR, I also champion good PR as a great skill and a very worthwhile exercise for business, so I hope this will become a real life case study in effective public relations.
Red PR is a Queensland-based agency, specialising in lifestyle brands. It is the only Australian member of the PROI global network (a partnership of independently owned firms) and it’s headed up by former journalist Fleur Madden-Topley, who met with us last week. Their varied clients include Telstra, sass & bide and Westfield.
The standard of entries was mixed and we were impressed by most of them; even the one that got the magazine’s name wrong! Above all, we were flattered by the number of agencies who were excited to work with us on this project; even some large global ones who we had to turn down on account of them being too big. And there I was thinking nobody would be interested…