Recognition is the new currency in retail and most brands are spending it badly

By Yajush Gupta · 16 March 2026 · News

Recognition is the new currency in retail and most brands are spending it badly

Full details: Recognition is the new currency in retail and most brands are spending it badly

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Summary

When shelves get crowded, most brands add more, more claims, more messaging, more visual noise. A Sydney branding expert says that instinct is costing them sales.