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Optus to move into advertising

Telecommunications giant Optus has announced plans to move into the advertising business, in a bid to attract more marketers to its mobile platforms, according to reports in The Australian.

Mark Mulder, general manager, Optus content and portals said the new advertising arm, Optus Media would offer advertisers “the opportunity to measure effectiveness in real time.”

The news comes after supermarket giant Wooloworths announced plans to team up with Optus to offer consumers a no-frills pre-paid phone service.

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