Online retail spending experienced a much needed boost in March 2009, according to online marketing and business solutions company Coremetrics.
Consumers who shopped online in March purchased nearly 12 percent more items compared to the previous month, while the average dollar value increased by more than four percent, suggesting that not only are consumers buying more items online, they are actually spending more money on average than they had the month before.
Those online retailers experiencing the biggest jump included the health and beauty industry, with the average number of items per order increasing by 6.9 percent, while jewellery retailers recorded increases in the average number of items per order by 13.8 percent.
Sports apparel and gear spending was slightly down, with the average number of items per order decreasing by nearly 2 percent while the average dollar value of their orders decreased by 1.3 percent.
John Squire, chief strategy officer for Coremetrics said that the results signal consumers are seeking out alternative retailing options.
“We’re seeing online purchasing behavior that is strongly tied to consumer attitudes about the bigger economic picture, and the best retailers out there are finding ways to appeal to consumers who are spending their money more thoughtfully.”