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Mobile entertainment and social networking go hand in hand

The past year has seen a steady rise in the consumption of mobile content on social networks and communities, with new analysis from Frost & Sullivan  Asia-Pacific Premium Content Market revealing that paid mobile content services across 13 Asia-Pacific countries grossed an estimated US$29.1 billion in 2008.

Mobile entertainment applications – which include ringtones, music, videos, mobile games, wallpapers, graphics, icons and betting – dominated premium content consumption accounting for 44.4 percent (US$12.9 billion) of the revenues last year, and they are expected to breach US$75.6 billion by the end of 2013.

Frost & Sullivan senior industry analyst, Jeff Teh attributes this growth to mobile social networks fuelling mobile usage and opening-up mobile commerce opportunities, enabling users to send virtual or
tangible items to each other.

“The demand for such mobile entertainment content is driven by the increasing mobile lifestyles of consumers and the desire to personalise.

“It has become fairly important for subscribers to accessorise and personalise their mobile devices to differentiate themselves from their peers.”

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Jessica Stanic

Jessica Stanic

Jessica has a background in both marketing and journalism and is dedicated to making the website the leading online resource for small to medium businesses with ambitions to grow.

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