LinkedIn launches Premium All-in-One suite as Australian founder numbers surge 58% year-on-year, according to Managing Director Matt Tindale.
LinkedIn has launched Premium All-in-One, a suite designed specifically to help small businesses scale, as Australian founder numbers surge 58% year-on-year and entrepreneurial spirit reaches fever pitch.
The launch comes as LinkedIn data reveals that between July 2024 and July 2025, the number of members adding ‘Founder’ to their profiles jumped 58%, and has more than tripled since July 2022. One in three Australians are plotting their exit from corporate jobs.
Founder numbers triple
Matt Tindale, managing director of LinkedIn Australia and New Zealand, said Australian entrepreneurship is booming.
“Australian entrepreneurship is booming, with more professionals than ever striking out on their own. But we know that small business owners wear many hats with limited resources. Premium All-in-One gives founders everything they need to find customers, build their brand and hire talent in one place, with guidance on what to do next so they can focus on growing their business instead of managing their tools,” Tindale said.
AI is emerging as a leveller against larger competitors, with more than three in 10, 34%, of Australian professionals saying AI has made them more likely to start their own business, and 39% say they would like to work for themselves in the near future.
AI levels playing field
A further 57% of SMB owners agree that starting and running a business is easier today because of AI, and 79% of small business marketers agree AI helps smaller brands compete and punch above their weight.
The data comes as Australian entrepreneurship shows continued strength, with official statistics revealing over 436,000 new business entries in the 12 months to June 2024, representing a 16.8% entry rate.
SMB hiring outpaces corporates
In Australia, SMBs are growing despite constraints, with their average headcount growth nine times higher than larger firms in 2024. On LinkedIn, hiring among SMBs in Australia is up 5% year-on-year, compared to businesses with over 1,000 employees at minus 3% year-on-year.
The Premium All-in-One suite is designed to move founders beyond ad-hoc AI use. It centralises the most important tasks founders face every day into a single workflow.
Suite centralises workflows
The suite includes streamlined hiring, with 86% of SMBs finding candidates within 24 hours of posting an AI-generated job ad. The tools include dedicated features to attract talent and AI writing assistants to help craft profiles and outreach messages.
Automated brand building features provide credits to boost posts to target audiences and access an auto-invite feature that converts post engagement into followers. Early Premium All-in-One subscribers are seeing a 57% increase in followers and 40% more profile views.
Smarter selling features provide daily prospect suggestions based on target criteria. Early data shows subscribers are 61% more likely to get replies from these suggested prospects.
The launch comes as LinkedIn’s Australian presence continues to grow, with the platform previously highlighting emerging companies attracting attention from both investors and job seekers across various industries.
LinkedIn Premium All-in-One is available to Australian small businesses starting today at premium.linkedin.com/small-business/all-in-one.
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