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HTC launches latest smartphone

Consumers will have access to HTC’s Rhyme smartphone from 1 November, which the company says has been designed to complement all aspects of a users day.

The Rhyme will come in one colour, ‘Clearwater’, and features a 3.7-inch WVGA super LCD display and high-quality stereo sound. It also has a 5-megapixel camera that includes auto focus, power LED flash and instant shutter, as well as the “refreshed HTC Sense experience.”

According to ANZ country manager Ben Hodgson, the Rhyme was designed based on feedback from customers, who said they want their phone to “be more personal and complementary to every moment of their day.”

Features of use to business customers include an uncluttered home screen preview of appointments, messages and emails, and can be personalised based on what is important to the user.

The Rhyme will be available through Optus from 1 November for $0 on the $59 Optus Cap Plan over 24 months (total minimum cost over 24 months is $1416).

“The HTC Rhyme represents a unique approach to incorporating technology into our daily lives and Optus is thrilled to be offering this innovative handset exclusively to Australians,” Optus consumer marketing manager Gavin Williams said.

For those that want to be one of the first to own the HTC Rhyme, it’s now available on pre-order at www.optus.com.au/rhyme

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Lorna Brett

Lorna Brett

Lorna was Dynamic Business’ Social Web Editor in 2011/12. She’s a social media obsessed journalist, who has a passion for small business. Outside the 9 to 5, you’re likely to find her trawling the web for online bargains, perfecting her amateur photography skills or enjoying one too many cappucinos. You can follow her on <a href="https://twitter.com/#!/dynamicbusiness">Twitter @DynamicBusiness</a>

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