Govt targets $230 billion visitor spending by 2030 in new tourism action plan

By Yajush Gupta · 17 February 2026 · News

Govt targets $230 billion visitor spending by 2030 in new tourism action plan

Full details: Govt targets $230 billion visitor spending by 2030 in new tourism action plan

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Summary

Australia targets $230 billion in visitor expenditure by 2030 as government launches next action plan for THRIVE 2030, the national strategy for sustainable tourism growth covering 360,000 businesses.