Google has continued to dominate the online search market, with its revenues accounting for almost 90 percent of the total paid search market share in 2008-09, a new report has found.
The findings were released today in the digital media advertising analysis Australian Online Search and Directories Advertising Market 2009 – 2013, issued by consulting company, Frost & Sullivan.
The report also revealed that Australia’s online search advertising market achieved a 30 percent growth rate during 2008-09, despite a significant first quarter slowdown as a result of the global financial crisis.
The growth in online search advertising has been attributed to an increase in Australia’s online search market, which continues to be one of the most active areas of online business activity.
Phil Harpur, senior research manager, Australia & New Zealand for Frost & Sullivan said the results indicate that Australia’s online search advertising market may be maturing.
“Online search advertising remains the stand-out segment in growth terms for the digital media advertising industry,” he said.
Frost & Sullivan predicts that both the search and online directory markets will display strong growth over the 2010 to 2014 period, with online advertising expected to be the fastest growing component of the online directories market.