At a time when many businesses are cutting back on marketing and advertising, online men’s gift store Gifts for Blokes is booming, using the downturn to invest in its Customer Rewards program.
According to Gifts for Blokes founder Heather Winchcomb, the economic downturn should be seen as an opportunity to plan ahead for growth.
“In these tough economic times, we could have scrapped the introduction of the rewards program or put it off to a later date, but we felt that it was an important business decision to continue moving forward with our plans to further develop and evolve the Gifts for Blokes brand.”
The rewards program gives shoppers the opportunity to save money over time when they purchase products through the Gifts for Blokes online store.
Ms. Winchcomb believes that now is the time for businesses to become innovative and look for opportunities to grow.
“With all the doom and gloom talk at the moment, you really need to think outside the box and don’t just sit and wait, you really need to innovate.
“You need to step back and put yourself in your customers’ shoes, and think about how to show them that you appreciate their continued custom and enhance their online shopping experience.”
For more information about Gifts for Blokes, please visit www.giftsforblokes.com.au
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