Despite the collapse of the global economy, campervan hire company Jucy Rentals has maintained a strong hold over the Australian market, with continued growth and an annual turnover of more than $20 million in the year 2008/09.
With the travel industry on the decline, and latest figures released by the ABS showing room occupancy of hotels, motels and serviced apartments dropped 0.5 percent in December 08, Jucy Rentals have experienced an increase in profits, with consumers turning to caravan parks as a more cost-effective holiday option.
Founded in New Zealand in 2002, the company launched in Australia in 2008, investing $7.5 million in the business, and according to Tim Alpe, co-founder and CEO of Jucy Rentals, it has paid off, with the company well positioned in the current economic climate.
“While we are not immune to what is happening in the world, we also feel that we are well placed to take market share during this time. The Jucy product in both countries attracts price sensitive travellers and as such we have made the decision to increase our campa fleet despite the current economic outlook.”
According to Alpe, the travel and tourism industry will experience some drastic changes in the next 12 months as consumers look for alternative travel solutions. However he feels they will be able to successfully grow the business in this time.
“I believe the industry will look very different in 12 months time with some operators not even surviving the winter. We know that this year will be tough, however we feel that we are very well positioned to actually grow during this period… Jucy remains a more attractive option over our competitors.”