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Creative, media workers get protections as Microsoft backs union partnership on AI

Microsoft just made a historic commitment to let unions shape AI development in Australian workplaces. Here’s why this deal matters for your job security and future.

What’s Happening: Microsoft Australia has signed a historic agreement with the Australian Council of Trade Unions that gives workers and unions a formal say in how AI systems are designed and used in Australian workplaces.

Why This Matters: With artificial intelligence reshaping workplaces at extraordinary pace, securing worker voices now determines whether the technology creates better jobs or displaces existing ones.

Microsoft Australia has signed a historic Memorandum of Understanding and Framework Agreement with the Australian Council of Trade Unions that establishes new benchmarks for worker rights in the technology sector.

The MOU, also signed by the Australian Services Union, Professionals Australia and the Shop Distributive and Allied Employees Association, represents a significant departure from how global technology companies have traditionally operated in Australia. For the first time, a major global tech firm has formally committed to recognising workers’ rights to join and be represented by their union and affirmed the rights of workplace delegates to fulfil their representative functions.

“Microsoft Australia’s commitments to recognise the fundamental workplace rights of its workers and engage meaningfully with their unions is a first for global technology companies operating in Australia,” said Joseph Mitchell, ACTU Assistant Secretary. “This represents a genuine shift in how the tech sector relates to working people.”

The agreement moves beyond symbolic union recognition. Microsoft has committed to embedding formal mechanisms that elevate workers’ voices in actual decision-making during the development and deployment of new and existing AI products. This means workers will have structured pathways to shape how AI systems are designed before they are implemented in workplaces, rather than being asked to adapt to systems already in place.

What workers are actually getting

The practical elements of the agreement centre on three key commitments that directly affect how AI reaches Australian workplaces.

First, Microsoft will work jointly with the ACTU to develop and deploy resources supporting workers’ access to training and skills development for working with artificial intelligence systems and products. These resources will be delivered through unions, ensuring workers can develop the technical and practical skills to engage with AI systems being implemented in their workplace. Critically, this enables workers to contribute more effectively to the design and implementation of AI systems rather than simply operating them once deployed.

“For workers to benefit from AI, we must be central to the process, and this MOU is another positive step towards realising that,” Mitchell explained. “This partnership ensures workers will be able to access resources through their unions to better engage with and contribute to the design of AI systems in their workplaces.”

Second, workers through their unions have consistently raised concerns that AI is being developed without their voices being heard. The agreement addresses this directly by establishing formal knowledge-sharing arrangements during the development and deployment of AI products. This gives workers genuine input into critical decisions about how technology operates in their day-to-day working lives. Rather than discovering new AI systems when they arrive, workers will have opportunities to shape them before rollout.

Third, the agreement explicitly protects the rights of creative and media workers. Microsoft has pledged to respect the rights of creative and media workers and the vital role they play in Australian society, culture and democracy. This recognition addresses direct concerns within creative industries about AI’s potential impact on jobs, intellectual property and artistic autonomy. Creative professionals worried about job displacement now have contractual protection for their rights and input.

“Importantly, Microsoft has also committed to respecting the rights of creative and media workers and the vital role they play in Australian society, culture and democracy,” Mitchell said. “These protections are fundamental to ensuring that Australian creative workers are not left behind as AI transforms industries.”

Steven Miller, Area Vice President of Microsoft Australia and New Zealand, positioned the agreement as part of Microsoft’s broader approach to responsible AI deployment. “Australians deserve AI that helps people thrive. This agreement signals our commitment to ensure workers’ voices are at the heart of Australia’s AI transformation and no one is left out of the national opportunity this technology presents.”

Why this agreement matters now

The timing of this agreement reflects the extraordinary pace at which AI is already reshaping Australian workplaces. Microsoft has exceeded by 30 percent its commitment to train one million Australians and New Zealanders in AI by the end of 2025, demonstrating the scale at which the technology is already rolling out across the economy.

Australia faces a generational economic opportunity, with AI projected to unlock a $115 billion economic opportunity by the end of the decade. However, realising this opportunity depends on how responsibly the technology is deployed. When workers are excluded from design and implementation decisions, AI can displace jobs, create safety risks and bypass important fairness considerations.

Historically, technology rollouts have moved rapidly without meaningful worker input. Workers discover new systems on their first day encountering them, leaving little room for feedback or adjustment. This agreement fundamentally changes that dynamic by requiring worker consultation before systems go live.

“It’s time for other big tech and large employers to catch up and get on board with a similar collaborative approach to AI, with workers at the heart of planning and implementation, not simply left to grapple with ill-conceived and enforced changes,” Mitchell said.

The Assistant Minister for Science, Technology and the Digital Economy, the Hon Dr Andrew Charlton MP, signalled government support for the partnership. “When businesses and unions work together it is Australians who ultimately benefit the most. Labor will always back efforts to ensure new technology works for people, and not the other way around. Our adoption of AI should embrace the timeless principle of the fair go, the ideal that no-one should be held back or left behind on Australia’s journey.”

The agreement mirrors Microsoft’s existing partnership with the AFL-CIO in the United States, which has shaped high-impact skilling programmes for American workers. Over the coming year, Microsoft Australia and the ACTU will launch joint learning sessions, establish regular worker input mechanisms and identify priority sectors for practical pilots demonstrating AI’s genuine benefits for productivity, job quality, safety and inclusion.

The deal represents a shift in how global technology companies engage with labour in Australia and places pressure on other major tech employers and large corporations to adopt similar collaborative approaches to AI deployment. For workers worried about their role in an AI-driven future, this agreement signals that their voices will be heard before change arrives.

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Yajush Gupta

Yajush Gupta

Yajush writes for Dynamic Business and previously covered business news at Reuters.

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