Home topics news Image provided by Soda Communications News News Can patriotism win at the checkout? Govt’s $20M campaign tests consumer loyalty Yajush Gupta January 26, 2026 Trust the kangaroo logo. Back local jobs. Strengthen Australian supply chains. That’s the message behind the government’s biggest ‘buy local’ campaign yet. What’s happening : The Albanese Government has launched its $20 million ‘Made Right Here’ campaign, a flagship election commitment aimed at boosting consumer awareness and purchasing of Australian-made products. Why this matters : government is betting that better visibility of the Australian Made logo, already recognised by 99% of consumers and licensed by 4,500 businesses, can convert stated consumer loyalty into real purchasing behaviour that strengthens local jobs, supply chains, and industrial capacity. The economic case is simple and stark. If every Australian household spent just $10 more per week buying Australian-made products, it would generate $5 billion in economic activity and create 10,000 jobs. That calculation sits at the heart of the Albanese Government’s most ambitious manufacturing push yet. On 23 January 2026, the government officially launched its $20 million ‘Made Right Here’ campaign. It’s a flagship election commitment designed to make the iconic green-and-gold Australian Made kangaroo logo the default choice when Australians reach for products at checkout. The campaign runs nationally until 30 June 2026 across television, radio, print, out-of-home advertising, digital and social media. It’s the largest awareness push the Australian Made Campaign Ltd has ever mounted. The campaign launch took place at Capral Aluminium’s sprawling Smithfield