Before you post another job ad, break the role down first

National Skills Week celebrates training. Mark Coyle argues businesses also need a plan for the gap they’re feeling right now.

Yajush Gupta
Yajush Gupta
News Desk · 28 Aug 2026 · 2 min read
Above Before you post another job ad, break the role down first. Dynamic Business

National Skills Week celebrates training. Mark Coyle argues businesses also need a plan for the gap they’re feeling right now.

National Skills Week runs from 24 to 30 August this year, and as usual, most of the spotlight is on apprenticeships, TAFE pathways and the people whose careers were built through vocational education.

This year’s launch event in Canberra, opened by Minister for Skills, TAFE and Tertiary Education Steve Whan, brought together apprentices and industry leaders sharing exactly those kinds of stories. It’s a genuinely good news week, and worth celebrating.

But there’s a second conversation worth having alongside it, one that gets less airtime: what do businesses do about the skills gap they’re feeling right now, while those training pipelines are still years from producing the workers they need?

That’s the question Mark Coyle, CEO APAC at HeadFirst Global, is raising. His argument isn’t that training doesn’t matter. It’s that training alone can’t close a gap on the timeline businesses actually need.

The numbers back up the urgency

Coyle points to data from Jobs and Skills Australia’s Occupation Shortage Report, released in March 2026, which found the national vacancy fill rate has dropped to 68.2%. In plain terms, for every ten roles Australian employers try to fill, they’re only successfully filling around seven. The report also found recruitment conditions weakened across both metro and regional areas over the quarter, that the gap between metro and regional fill rates widened, and that vacancy fill rates declined across every skill level, not just specialist or highly technical roles.

That’s a useful reality check for any SME owner who’s felt like hiring has gotten harder without necessarily knowing why. It’s not just anecdotal. The data confirms conditions genuinely tightened.

Coyle’s central pitch is that businesses default too quickly to a single response when they’re short-staffed: post another job ad, wait, hope someone suitable applies. He argues the more useful first step is to break a role down into what it actually requires, task by task, and then work out the best way to deliver each piece.

Sometimes that’s still a permanent hire. But it might also be a fixed-term specialist brought in for a defined project, an existing employee upskilled into part of the gap, or, increasingly, AI tools absorbing a portion of the work that used to require a dedicated person. “One solution is to rethink how work gets delivered by breaking a role down into what it actually requires,” Coyle said. “From there, businesses can determine whether that’s a fixed-term specialist, a reskilled employee, or AI absorbing part of the task, rather than defaulting to another permanent hire.”

For SME owners without a large in-house HR function, this is arguably a more useful frame than the standard “hire faster” advice. It shifts the question from who do we hire to what does this work actually need, which can open options a straight job ad wouldn’t.

Making the case for global talent as a permanent strategy, not a stopgap

The more contentious part of Coyle’s argument is around global talent. He’s not just saying overseas hiring can plug a short-term gap. He’s arguing it should be treated as a standing part of how Australian businesses are structured, not something reached for only when the local market runs dry.

“Building Australian capability and tapping global talent should be seen as mutually reinforcing strategies,” he said. “Where local markets cannot supply expertise quickly enough, organisations should be able to tap into international talent to help bridge immediate gaps.”

It’s worth being upfront about where this is coming from. HeadFirst Global operates in the workforce and contingent talent space, so recommending greater reliance on flexible, specialist and international talent is also, in a very direct sense, recommending its own service category. That doesn’t make the underlying argument wrong, plenty of SME owners already blend local staff with contractors, specialists or overseas talent out of necessity. But it’s a commercial perspective, not a neutral one, and it’s worth reading with that in mind.

National Skills Week is a genuine celebration of vocational training, and that focus is well placed. But Coyle’s broader point stands on its own regardless of who’s making it: local skills pipelines take years to mature, and a national vacancy fill rate sitting at 68.2% is a today problem, not a someday one.

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YG
Yajush Gupta
Yajush Gupta reports for Dynamic Business — covering the founders, money and policy shaping Australia's economy.
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