Bared Footwear’s founder on why Allbirds’ story is a lesson for every small business

By Yajush Gupta · 8 April 2026 · News

Bared Footwear’s founder on why Allbirds’ story is a lesson for every small business

Small Business Alert: What's Behind Allbirds' Shocking Sale?

Allbirds' recent sale has left many wondering what went wrong. Bared Footwear's founder shares a crucial lesson for every small business owner to avoid a similar fate.

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Summary

Allbirds sold for less than its own inventory value. Anna Baird, founder of Bared Footwear, explains what every SME should take from that.