The economic downturn has painted franchising in a new light, with many Aussies flocking to the sector as it is viewed as the ‘most secure’ and will bring them ‘financial independence.’
Mortgage Choice’s latest Potential Franchisee Survey of 680 potential franchisees found that of the reasons people were looking to enter into a franchise, job security was ranked as the top priority, with income potential and job satisfaction following closely behind.
Of the respondents, 48 percent believe that in the current economic climate it is safer to run their own business than be an employee, and 40 percent believe they will be better paid as their own boss.
Senior corporate affairs manager for Mortgage Choice, Kristy Sheppard said the results indicated optimism around entering into self-employment, due to its perceived safety.
“Of the respondents who were being influenced by the current economic situation to purchase a franchise, almost one half believed it was safer to be their own boss than to live life as an employee,” she said.
“Many Australians looking to buy a franchise in the next three years are turning to this sector in the hope it will dissolve uncertainty over their job security and enhance their ability to make a decent wage while satisfying their need for stimulation and personal growth.”
The most popular franchisee opportunities were food, restaurants and cafès (47 percent), followed be general retail (22 percent), and business and professional services (21 percent).
People who read this, also liked:
ACCC hold franchising code of conduct seminar
Female franchisees on the rise
Is franchising the right investment for you?
