Home topics news News News April Fools 2026: The brand pranks that actually made us laugh Yajush Gupta April 3, 2026 April Fools Day has become one of the most creative days on the marketing calendar. Here are the best April Fools brand moments from Australia and around the world in 2026. April Fools Day has quietly become one of the most competitive days on the marketing calendar. Done well, a single prank can generate more organic reach than a month of paid campaigns. Done badly, it disappears into a feed full of brands trying too hard and not landing the joke. This year, Australian brands showed up with some genuinely creative efforts, and a few global heavyweights delivered moments that had people genuinely unsure whether to believe them. Here are the ones worth talking about. Bunnings and Vegemite Leave it to Bunnings and Vegemite to cook up the most Australian collab imaginable. The two brands announced a 10-litre bucket of Vegemite, sold the way Bunnings sells paint, complete with a mini roller for spreading. It hit TikTok and took off immediately. The reason it worked is simple: it was completely ridiculous and completely believable at the same time. Of course this exists. Of course it does At first, it seems like a match made in Aussie heaven! Bunnings and Vegemite teaming up to bring 10L buckets of our favourite spread to the country… …and then you remember the date… pic.twitter.com/JVvfbXvoZ7 — The Project (@theprojecttv) April 1, 2026 Grill’d Grill’d