Home topics finance advice Image Credit: Jo Szczepanska Advice Advice Creative entrepreneurs win big bucks Bryan Stallings March 21, 2023 Ask a range of senior business managers to name the key skills required to succeed in their roles, and you’re likely to be offered a similar list by each. The ability to manage, problem solve, prioritise, and remain focused on goals are all desirable qualities. However, there is one that is equally important but often overlooked: creativity. Creativity is inexorably linked to business agility. It enables managers to consider challenges from different perspectives and take actions that may not have previously been considered. The freedom and flexibility connected to business agility is only possible if an organisation is keen on developing fresh ideas, alternatives, and possibilities. Creativity opens the door to business agility, allowing a company to more easily and collaboratively brainstorm and execute solutions to unprecedented challenges. Fostering a creative environment Encouraging an environment of creativity allows larger benefits for business leaders. For example, when creativity is a part of an organisation’s culture, business leaders realise that creatives don’t reside only in the art department or on the UI team. This recognition allows businesses to draw creative ideas that will benefit every member of the organisation. Many people believe that creativity is limited to artists, poets, and other “creatives.” It goes beyond that and everyone can access creativity in their own way. For example, a sales person may not believe they are creative, yet the different ways they pursue