While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop […]
Sabri Suby of King Kong agency discusses how businesses can rebound from recessions and, perhaps controversially, how important marketing is during times of economic difficulty. As businesses around the world wake up to the challenges of the ongoing global health emergency, it’s easy to feel overwhelmed by the situation. But don’t let fear get the […]
Sabri Suby is the founder of one of Australia’s fastest growing businesses and digital marketing agency, King Kong and author of international bestseller Sell Like Crazy. Launched in 2014 out of Sabri’s home and completely bootstrapped, King Kong has grown to become a company of over 60 employees with major clients nationally and internationally. His company […]
Attracting the right talent to your small business can be an uphill battle and as challenging to a business owner as any other macro force. Not only are you competing with players in your own sector, you’ve also got the big guys to contend with. You know the ones, big staffing budget, big, shiny training […]
Melbourne-based digital marketing agency King Kong has been named Australia’s Best IT Small Business at the 2018 Small Business Champions Awards, besting 16 other finalists. King Kong founder and CEO Sabri Suby described the award as another huge win for his four year-old company, which just six months ago was crowned Australia’s fastest-growing digital […]
Customer obsession and innovation are “very much on a continuum”, Russ Grandinetti – Amazon’s Senior Vice President, International Consumer – told the audience at Amazon Innovation Day in Sydney, last week. Grandinetti, who was amongst Amazon’s first 2000 hires and sits inside its top 40 employees in terms of tenure, spoke of the need for […]
A CEO landed himself in some hot water, this week, due to his participation our latest “Let’s Talk…” feature. When asked by Dynamic Business to name a bad habit startup founders need to break, he sent the following response by email… “I’m currently on holidays and upon arriving at my hotel, I asked my wife, […]
For this week’s “Let’s Talk…” feature, we asked nearly a dozen thought leaders, including startup founders, to discuss how they celebrate success in their businesses. ‘School-style’ awards, wine and cheese afternoons, a whole-of-company trip to Bali, recognition on social media, hot air ballooning and the sounding of a gong were amongst the celebratory traditions named. […]
Hiring people with entrepreneurial spirit. Supporting the open flow of ideas. Celebrating wins in creative ways. Encouraging experimentation while tolerating failure. Promoting competition within teams. Making every employee the ‘CEO’ of something and giving them ‘skin the game’. Role modelling entrepreneurial characteristics and leading with zeal. These are some of the ways in which business […]
Most businesses rely on referral leads or leads who are already in ‘buy-mode’. Those people are just a tiny 3% of your target market. So how do you tap into the other 97% of prospects? Using two tools: a lead generation website and a well-oiled, high converting sales funnel. Most businesses’ websites are just sources of […]
