‘Less is more’ according to customer research
By Georgia Hillier · 16 June 2021 · Locked
By Georgia Hillier · 16 June 2021 · Locked
Discover the counterintuitive strategy that's transforming small businesses and leaving competitors behind. But what does it mean for your bottom line?
New research by The University of Western Australia finds customers prefer when businesses adopt the “less is more” mindset.
Tags: customer research, Research and Development, small business advice