Two founders, one big idea: make financial advice feel human again

By Yajush Gupta · 27 February 2026 · Founder Friday

Two founders, one big idea: make financial advice feel human again

Meet the duo shaking up financial advice

They traded scale for purpose, but what drove them to take the leap? Discover the surprising story behind Pacific Wealth Partners.

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Summary

This week’s Founder Friday, we sat down with Steven Cove and Mathew Walters of Pacific Wealth Partners, who walked away from scale to build something more personal, and more purposeful.