Founder Friday: The story of two mates, a football club, and a business that wasn’t planned

By Yajush Gupta · 6 June 2025 · Founder Friday

Founder Friday: The story of two mates, a football club, and a business that wasn’t planned

Meet the Unlikely Duo Behind a Thriving Business

Two mates, a football club, and a chance encounter sparked a marTech consultancy that's taking the industry by storm. But what happens when a side project becomes a full-time passion?

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Summary

This Founder Friday, we interviewed TAG’s Gary Tenenbaum and Alon Abraham, whose casual work on a local football club’s social media sparked a thriving marTech consultancy.