How [noun] collection’s Claire Yellowlees built a clean fragrance brand through adversity

By Yajush Gupta · 9 January 2026 · Founder Friday

How [noun] collection’s Claire Yellowlees built a clean fragrance brand through adversity

From Adversity to Success: A Fragrance Brand's Unlikely Rise

Meet Claire Yellowlees, the entrepreneur who turned her house deposit into a thriving fragrance brand, only to face a life-altering challenge just nine months later. Her journey is a testament to the power of resilience and purpose - but what drove her to keep going?

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Summary

Claire Yellowlees bootstrapped her fragrance brand with her house deposit, then faced breast cancer just nine months later. Her story reveals hard-won lessons about resilience and purpose.