Three generations of women built this beauty brand from kitchen table convos

By Yajush Gupta · 27 June 2025 · Founder Friday

Three generations of women built this beauty brand from kitchen table convos

A Mother's Day Disappointment Sparked a Beauty Empire

Meet Wanda Szychowska, the founder of Estetika, whose family's kitchen table conversations ignited a revolutionary idea. Discover the extraordinary story behind this beauty brand's humble beginnings.

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Summary

For this week's Founder Friday, we're sitting down with Wanda Szychowska, founder of Estetika, whose daughter's Mother's Day disappointment sparked something extraordinary.