Expert
What franchisees must check before they sign, and at every stage after
ACCC Deputy Chair Mick Keogh on the checks every prospective franchisee must make before signing and when it comes time to renew or exit.
Five marketing lessons founders can steal from companies that don’t look like they market
Anthropic built a huge business without traditional marketing. Airtasker founder Tim Fung reveals five lessons SMEs can steal to build trust.
Difficult workplace conversations need more than courage
A new Australian venture and commercialisation business has launched to help founders bridge the gap between a market-ready product and an investor-ready business.
Why Australian brands are spending big on the source shoppers trust least
Australian brands spent $830 million on influencer marketing last year. New research shows 43 per cent of consumers trust it least of all.
Social ROI is the future of business, but most companies still don’t understand it
Juice Plus CEO Celine Egan on why that data should be reshaping how every business thinks about loyalty.
AI won’t kill your career, but refusing to learn might
Most professionals are worried AI will take their job. King Kong founder Sabri Suby argues the harsher truth is that AI will expose those who have been doing the same work for too long
The deal hunter economy: How retailers can win the value-conscious shopper
Shopfully’s Brendan Straw on what it means for businesses trying to turn a one-off discount into a lasting customer relationship.
Why I tell every business owner: Check who can access your tax agent’s portal
Stolen logins, not stolen numbers, are now the easiest way to defraud Australia’s tax system. Here’s what’s changed, and what small businesses can actually do about it.
Direct selling is not a relic. It is the oldest form of flexible work and it is still changing lives
Before remote work, before the creator economy, women were already building flexible businesses from their kitchen tables. Juice Plus+ CEO on why the original gig economy deserves more credit than it gets.
Why phishing-resistant authentication has become essential for every business managing tax
Yubico’s Geoff Schomburgk on the growing threat of tax fraud through stolen credentials and what businesses can do right now.
Traditional red flags no longer catch candidate fraud. WorkPro’s Tania Evans on what does
WorkPro’s Tania Evans on how small businesses can build a hiring process that catches fraud before it starts.
The complete guide to Australia’s new anti-money laundering laws taking effect 1 July
New anti-money laundering rules take effect in Australia on 1 July and small businesses in legal, accounting, real estate and conveyancing are directly in scope.
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