Digital
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.
Using networks and tools, organisations are discovering ways to showcase products, provide responsive customer service, build brand loyalty, demonstrate thought leadership, reach new customers, recruit employees, and more.
In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease.
When it comes to technology, how confident are you that you have the right tools and knowledge to unlock your business potential? Are you well versed in technology buzzwords, or do you find yourself scratching your head at the notion the cloud is now so much more than just something in the sky?
With a plethora of technologies available, we are undeniably in the best era to boost the media industry so that we can inform the world in the best manner.
The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.
The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.
Offensive and inconsiderate social media posts could be the reason your job application ends up feeling the wrath of that delete button.This is the focus of Clear, a new app designed to target inappropriate social media posts.
Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to curate content.
Bookmarking service Pinterest has added a feature that allows users to share apps and even download them from within the service.
As technologies move on the Technology Hype Cycle, IT leaders have to make the right investment choices and make their companies truly digital. It is only then that they can integrate IT to business objectives.
Attempting to calculate the return on investment of a social media post is no easy task. Furthermore, in a contest between Facebook and Twitter, which platform bears the most fruit?
Google has launched its new tool designed for small business – Google My Business – a one-stop shop that brings together Search, Maps and Google+ in one place.
Most Australian SMEs are not prepared for the switch to chip and PIN based card payments according to new research commissioned by PayPal Australia.
Businesses must adapt to the new wave of so-called “digital disruption” sweeping the economic landscape or risk extinction. This is the dire warning from senior Reserve Bank of Australia official, Sarv Girn, who warns that ignoring the pace of technological change is a sure pathway to dwindling profits and declining market share. Mr Girn, the […]
Businesses are coming up with more creative ways to harness the power of social media platforms and engage with consumers as they promote their brand.
Nick Bowditch, Facebook’s Head of SMB, shares five tips on how to produce successful content online.
Reach out to the people you already know, says Nick Bowditch, Facebook’s Head of SMB.
In the last year, a growing number of businesses have started placing social media communication in the hands of customer service staff, rather than marketing personnel, with promising results.
