Relevance AI is an Australian software company focused on building the “AI Workforce.” Unlike standard chatbots (like ChatGPT) that wait for a user’s prompt, Relevance AI enables businesses to build autonomous AI agents that proactively execute complex, multi-step workflows—such as outbound sales, market research, or customer support triage.
Their key differentiator is a low-code/no-code builder that allows non-technical domain experts (like a Sales Manager) to design agents, equip them with “tools” (e.g., access to LinkedIn, HubSpot, or Google Search), and orchestrate teams of agents that hand off tasks to one another.
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Core Technology: The Agentic Platform
- No-Code Agent Builder: A drag-and-drop interface where users define an agent’s “Role,” “Goal,” and “Tools.”
- Tool Use (Function Calling): Agents are not just text generators; they can “do” things. Users can connect agents to thousands of APIs (via integrations like Zapier or native connectors) to send emails, scrape websites, or update CRMs.
- Knowledge Retrieval (RAG): Agents can be connected to company data (PDFs, Notion, Google Drive) to answer questions or perform tasks using proprietary context.
- Multi-Agent Orchestration: Users can build a “Manager Agent” that delegates sub-tasks to specialized “Worker Agents” (e.g., a “Research Agent” finds a lead, hands it to a “Writer Agent” to draft an email, then a “Manager” approves it).
Company Profile
- Founders: Daniel Vassilev, Jacky Koh, and Daniel Palmer.
- Headquarters: Sydney, Australia (Surry Hills).
- Funding: Raised a $15M AUD Series A (Dec 2023) led by King River Capital. Reports indicate a subsequent Series B (approx. $24M) raised around mid-2025.
- Key Investors: King River Capital, Insight Partners, Galileo Ventures, Peak XV.
Key Use Cases
- AI BDR (Sales): An autonomous agent that scans LinkedIn for leads, researches them, drafts highly personalized outreach emails, and books meetings 24/7.
- Deep Research: Agents that can scrape dozens of competitor websites, synthesize pricing/features into a structured table, and generate a competitive analysis report.
- Support Triage: An agent that reads incoming support tickets, categorizes them by urgency, drafts a response based on the Knowledge Base, and asks a human for approval before sending.
Why It Matters
Relevance AI represents the shift from “Copilots” (AI that helps you while you work) to “Agents” (AI that does the work for you). By lowering the technical barrier to creating these agents, they allow companies to scale their workforce digitally rather than just adding headcount, effectively “hiring” AI employees for repetitive cognitive labor.
