Symbl.ai, founded in 2018 by Surbhi Rathore and Toshish Jawale, was a Seattle-based startup specializing in real-time AI solutions for analyzing voice, video, and text conversations. In May 2025, Invoca, a leader in AI-powered revenue execution platforms, acquired Symbl.ai to enhance its conversational intelligence capabilities.
What does Symbl.ai do?
Symbl.ai developed AI models and tools designed to understand and generate human-like conversations across various channels. Their platform enabled enterprises to build real-time AI agents, orchestrate multimodal experiences, and derive analytics from voice, video, and chat interactions at scale.
Key Capabilities
- Specialized AI Models: Symbl.ai’s proprietary large language model (LLM), Nebula, was trained exclusively on human dialogue, enabling it to understand and generate empathetic human conversations in real-time across voice and text channels.
- Multi-Agent Platform: The platform allowed the creation and deployment of interconnected AI agents capable of collaborating to solve complex communication challenges within specific business contexts.
- Real-Time AI Experiences: Symbl.ai provided dynamic in-call and post-call AI experiences, including proactive coaching and intelligent nudges, across voice, video, and chat, tailored to specific customer experience workflows.
- Unified Conversation Intelligence: The platform transformed unstructured voice and text into structured insights automatically, measuring performance, sentiment, and trends across every interaction to drive better outcomes and compliance.
- Developer-Friendly Tools: Symbl.ai offered low-code APIs and SDKs, enabling developers to build live experiences such as voice bots or live assist features for specific roles within their products and workflows.
- Integration Capabilities: The platform integrated with various CRM platforms like Salesforce and HubSpot, BI platforms, virtual meeting platforms, and data stores, allowing seamless incorporation of conversation insights into existing business systems.
- Pre-Built User Interfaces: Symbl.ai provided pre-built user interfaces, such as the Insights UI, to facilitate the visualization and analysis of conversation data, enhancing user experience and decision-making processes.
Why it stands out
Symbl.ai’s focus on real-time, empathetic understanding of human conversations across multiple channels set it apart in the AI conversation intelligence space. Its specialized LLM, Nebula, and multi-agent platform enabled businesses to deploy interconnected AI agents capable of addressing complex communication challenges, providing a comprehensive solution for enhancing customer interactions.
Quick Facts
- Founded: 2018
- Headquarters: Seattle, Washington
- Website: symbl.ai
- LinkedIn: symbldotai
- Acquired by Invoca: May 28, 2025
Keep up to date with our stories on LinkedIn, Twitter , Facebook and Instagram.
