Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.
Pam and Martin Brook on Brookfarm
Exporting since: 2002
Key markets: US, UK.
With five years of export experience, Brookfarm’s gourmet food products are now flying to the US, UK, Sweden, Germany, Japan, Canada, Hong Kong, India, the Maldives, among other locations.
Their export story began after creating initial contacts, facilitated by Austrade, at the Fine Food Trade Show. While export is currently only 10 percent of their business, they’re working to raise that number. Founders Pam and Martin Brook now employ 17 staff to keep up with demand for their products.
Brookfarm’s clean and green farm and paddock-to-plate story has had a hand in its success, but the Brooks are also devoted to making sure their high quality product is well-designed and packaged. And despite the business doing well, persistence is still a major priority, as is visiting their export markets regularly and adapting packaging to meet export needs.