Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.
Lindsay Bourke on Australian Honey Products
Exporting since: 2004
Key markets: Japan, Korea.
Only in the export game for the past three years, Australian Honey Products is leaving its sweet aftertaste around the world. The bulk of their honey, beeswax and nectar products are distributed through Japan, Korea, the US, and Jordan, and export now accounts for 30 percent of their business.
Founded by Lindsay Bourke, Australian Honey Products is a family business with eight employees. Their success has only skyrocketed after winning the Tasmanian Beekeepers Association’s best Leatherwood honey award four times. Their first export came from an Austrade trade show.
The family attributes their export achievements since then to the quality of their product, persistence, and a commitment to checking and double-checking all details.