Adding a new twist to the phrase ‘putting your heart and soul into the business,’ Kim Wood has found a new and more eco-friendly way of doing business.
After failing to find a range of quality natural incense in Australia, the consultant packed up her business in regional Victoria to open her own incense store, Metta Scents.
It’s the correlation between the store’s products and Wood’s business operations mantra is what she believes sets her apart.
The Metta Scents owner takes pride in the whole life cycle of the product, rather than solely selling the product. Wood travels around the world to meet manufacturers and observes how her products are being made.
Wood credits these trips enabling her to find the right scent for her customers, an offer them free samples to “try before they buy.”
The owner is proud to stock only “all natural, sustainable and ethical” products that also extends to the stores fit out. With natural paints and flooring materials, shelving and display stands are made from recycled waste, creating an eco-friendly space for people to shop.
Supporting the art and eco-friendly community, Wood has also commissioned ceramic incense holders from five Australian ceramic artists to sell in store.